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To personalize something: to adapt it to the needs/wants of one person. For me it implies that you take into account that person’s personality. I personalized this mug for you by putting your picture on it. personalized"Customized" means that something has been changed or altered to make it different from all the other ones in some way (to work better for a particular purpose, or because of someone's. Personalized = something that has been changed to make it more special to you (the object is now unique) - Every bracelet is personalized by engraving the owner's name on it. - I customized my car by adding a personalized license plate. - The company offers customized software solutions for businesses. On the other hand, the term "bespoke" carries a more exclusive and. "customer" refers to a person or organization that purchases a product/service from a business. "client" has a similar meaning, but it usually refers to a customer who requires custom or personalized.