Our Story

Dedicated colleagues serve customers from our network of stores and online services, including supercentres, superstores, supermarkets, Living stores, petrol filling stations and depots across the UK. We built our business upon listening to our diverse range of customers and offering what they need. We're at our best when we keep things simple. From checkout to boardroom, our colleagues are the. The story of Asda is one of pioneering people with visionary ideas. From the very beginning our driving force has been to offer our customers the best value and service - to help them to save money and. Asda Stores Ltd was founded as a supermarket committed to offering shoppers the best possible value. We have stayed true to our heritage, never losing sight of our goal to save customers money. From the founding fathers of the Asquith and Stockdale families through to today’s Executive Board, all our leaders uphold the same values and beliefs - to offer our customers the very best value and.

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